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This is the archive for November 2008

The Virtual World - A Successful Confluence of eCommerce and PR

One of the top trends in the ever-changing structure of Public Relations is the digital and interactive communications. Hospitality industry experts are focused on Customer Experience Management, Reputation Management, and Brand Communication. In the traditional manner, this focus is conveyed through offline and print publications. eCommerce has influenced all of these.

The major functions of Public Relations that eCommerce has changed are Media Relations, Internal and External Communications, and Branding.
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11/13/08 | Posted by JJ | Category E Commerce and E Business

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