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This is the archive for March 2008

Hotel eMarketing and eCommerce - The Challenge of a ‘Virtual Relationship’

Researchers say that the internet is the very encapsulation of ‘one-to-one’ marketing and, as such, gives a hotel the ability to establish enduring relationships with individual customers. But others think that internet will encourage disloyalty with the comparability with the competitions’ offering is ‘just a click away’.

Would really be ‘virtual contacts’ build a good business relationship between hotels and customers?
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03/20/08 | Posted by JJ | Category E Commerce and E Business

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