An introduction to Hotel Web Page Optimization - Basics of WPO and SEO
A hotel ecommerce professional shares his take on the art and science of Web Page Optimization, a key for any hotel or business website aiming for high visibility and traffic on the Web.
Web Page Optimization at Sheraton Doha: As it is a known fact that while eCommunications evolve, internet has become a mainstream media outlet used frequently throughout the day. Studies show that the web is the leading medium at work and second leading medium at home behind the television. The ease of communicating being provided by the internet is embraced by different sectors particularly the hospitality industry.
In the Middle East, as the number of hotels grows, the competitions are becoming so aggressive in marketing specially the hotel’s presence in the virtual world. Ergo, the eCommerce initiatives of hotels top with the Search Engine Optimization (SEO) which plays a vital role in hotel’s eExposure.
GDS Hotel Promotions have a growing influence on Hotel Bookings claims Travelclick
While the online marketplace is gaining ground in terms of channel mix, especially for established hotel companies, the GDS still contributed significantly to the distribution break-up. Travelclick reports that there is a growing influence of GDS Hotel Promotions on the bookings realized by hotels. The release is provided below...
New Study Finds GDS Hotel Promotions Have a Growing Influence on Bookings: Now over 50 percent of travel agents with ad recall, book the advertised hotel: CHICAGO (February 6, 2008) — TravelCLICK, Inc. the leading provider of emarketing solutions for the hotel industry, today released results from a survey that demonstrates travel agents continue to increase their reliance on Global Distribution Systems (GDS) promotions for hotel bookings. Conducted for TravelCLICK by Phoenix Marketing International, the online, biannual survey included 500 travel agents from 30 countries, representing the four major GDS systems—Amadeus, Galileo, Sabre, and Worldspan.
