The world’s leader in hotel group intelligence products and services has just made it even easier to stay on top of the ever-growing group sales competition. The Knowland Group is rolling out a series of improvements to its READERS 2.0 technology, which is already the country’s largest hotel reader board service.

With READERS 2.0, hoteliers and sales managers can already track the daily business activities of their competitors, receive detailed sales leads, and have access to historical data in their chosen markets. Now, users will be able to search through hundreds of hotels by the market of their choosing, and will be able to view the average number of daily events and the average number of square feet of meeting space used for each hotel. Users can also now add and remove hotels from their competitive set reports on the fly based on their searches, and have the freedom to schedule the delivery days for their competitive set reports. In addition, hoteliers will be able to manage their own system users.

Knowland Group Research Reveals That Price Isn’t Everything

1. Location
Planes, Trains, and…Nightclubs
A coordinator for a northwest sports association explained to Knowland researchers their only requirement is that the event be located near downtown nightlife. “We have a large group that likes to enjoy post meeting activities,” she states, stressing the importance of keeping the attendants happy.

Whether the criteria includes nearby golf, proximity to an airport, or indulging in local culture, Knowland reveals that location is the most important factor for 44% of event planners.