Worth his Beer? Four Points by Sheraton reviews worlds first ever Chief Beer Officer
Four Points by Sheraton First-Ever Chief Beer Officer Evaluated after Six Months in Office. Performance Highlights Include New Website, Dedicated CBO Blog and Educating the Masses Around the World about Four Points Best Brews!
WHITE PLAINS, N.Y.--(BUSINESS WIRE)--Oct. 24, 2007--Beer in the boardroom - Corporate America was changed forever nearly six months ago when Four Points by Sheraton appointed the world's first-ever Chief Beer Officer(SM) (CBO), Scott Kerkmans. But, what makes a perfect CBO(SM)? With half a year under his belt, Kerkmans has undergone a detailed performance review to ensure that he is living up to his beer-loving title. With over 7,500 applicants having vied for this coveted, unprecedented executive title, many eyes are on the CBO.
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10/24/07 | Posted by JJ | Category People
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