"Scene @ Sheraton" to Provide Guests with Unique Access to Highly Acclaimed Content Through Partnerships with Coveted Entertainment Brands, Including Showtime and Sony BMG Music Entertainment

Sheraton Hotels & Resorts is announcing a new in-room entertainment initiative, entitled "Scene @ Sheraton," that will offer guests special access to a wide variety of entertainment content. The program is one component of a comprehensive effort to enhance the guest experience at Sheraton's 398 hotels across 75 countries, currently rolling out in key cities nationwide. Through "Scene @ Sheraton," Starwood's most global brand is taking a leadership position in the hotel category by forging exclusive partnerships with coveted entertainment brands, including Showtime and Sony BMG Music Entertainment. These alliances enable Sheraton to provide unique access to content that is highly acclaimed, popular among guests and, in some cases, exclusive to Sheraton.