InterContinental Hotels Group (IHG) has created a worldwide brand management leadership team to drive brand development across the globe.

The team will headed by Nina Bibby who will continue in her role as senior vice president, worldwide brand management, reporting directly to Chief Marketing Officer (CMO) Peter Gowers.

$30MM Experiential Campaign Uses Non-Traditional Methods to Bring Renewal to Commuters in Major Transit Hubs Throughout the United States

This summer Westin Hotels & Resorts is transforming some of the country's most hectic transportation hubs into "places of renewal." Westin's $30 million campaign uses experiential mediums including 3-D and Bluetooth billboards, image-shifting lenticulars and sub-media (ads that appear to move on the train tunnel walls, much like a giant flip book), that bring to life the brand's ongoing concept of personal renewal. Rolling out in major cities including Chicago, Boston, Atlanta and San Francisco, the campaign culminates on August 1st in New York City when every possible media touch point in Grand Central Station will be a carefully choreographed brand immersion experience. One of many executions includes the interiors of three Grand Central/Times Square shuttle trains completely wrapped with 360-degree imagery of a lush rain forest, tropical scuba dive or a soothing sauna leading to an icy lakeshore.