The Sheraton brand, which has been taken on a fresh new look since last year and led the way in terms of some key branding and web 2.0 initiatives, is in the news again...Sheraton's brand manager, Hoyt Harper and Sheraton's vice president of marketing, Brian Povinelli recently revealed some of the other key initiatives that will comprise Sheraton's "makeover". These include 'redefining the lobby space with the attributes of a park', launch of Microsoft's newly released coffee table "surface computer, bed furnishing upgrades, fitness center programs guests can continue with even after checkout and meeting space extras, including a novel vibrating machine to revive drowsy attendees!

In their ongoing commitment to bring unique and stimulating experiences to their guests, Le Méridien is transforming arrival experiences that will enhance all of the guests’ senses. This curated experience will commence from the moment the guest arrives at the hotel until they have opened the door to their guest room. “Le Méridien is committed to transforming the functional and transactional elements of the hotel into experiences that emotionally connect with our guests. We aim to inspire our guests at every turn. Through strategic relationships, Le Méridien is accelerating to bring alive its core values – CHIC, CULTURED, DISCOVERY.” commented Eva Ziegler, Senior Vice President, Le Méridien Brand.