Announcing Innovative Partnerships between Le Méridien and Cultural Institutions Worldwide. Celebrated Artist Michael Lin to Create Artwork for Le Méridien Key Cards

Emphasizing its commitment to provide interactive cultural experiences as an integral part of the guest stay, Le Méridien is pleased to unveil “Unlock Art,” an innovative programme that provides access to local contemporary cultural institutions for Le Méridien hotel guests, aimed at awakening their creative curiosity. In the first phase Le Méridien is proud to announce that they have partnered with six of the world’s leading contemporary art institutions located in some the world’s most dynamic cities.

Continuing its strong drive towards lifestyle branding and an elemental feel, Westin Hotels & Resorts has announced yet another first-in-class initiative with the Renewal Council - more details in the official release below:

Westin Hotels Recruits 'Renewal Council' to Lead New Lifestyle Initiatives: Lifestyle Experts to Advise and Create Content for Industry's First Signature In-Room TV Channel and New Renewal Website

WHITE PLAINS, N.Y. May 16, 2007 - Westin Hotels & Resorts today announces the formation of the Westin Renewal Council, a panel of six lifestyle experts who will advise on initiatives that bring to life the brand's positioning of personal renewal. Westin partnered with Creative Artists Agency (CAA) of Los Angeles to identify top experts to provide tips and editorial content for a new dedicated website along with the hotel industry's first signature in-room television channel. The Renewal Council--which includes trainer to the stars David Kirsch, renowned psychologist Dr. Dale V. Atkins and TV's home-makeover consultant Vern Yip--will provide a full range of advice that will help guests lead happier, more fulfilling lives.

Virtual Visitors Invited to Meet the Real-World aloft Team Tuesday, May 8th, 8 PM ET/5PM Second Life time

WHITE PLAINS, N.Y.--(BUSINESS WIRE)--May 7, 2007--aloha! aloft hotels worldwide today announced the reopening of its newly renovated virtual hotel, aloft SL. On Tuesday, May 8, 2007, aloft will reveal its new design strategy, based on important feedback from Second Life(R) residents, underscoring aloft's commitment to responding to consumer feedback and to building the world's best select service hotel brand.