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This is the archive for February 2007

Tap the full potential of the youth market

The full potential of the fast growing youth market of 16 - 24 year olds is not being tapped, with a only one third of tourism authorities having a youth tourism policy. It was often assumed that the youth market was too low budget to take seriously. However because young travellers generally stay for longer their cumulative spend may be higher than the average tourist. Young travellers are also more likely to spend in local community run operations which are important for sustainable development.

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02/28/07 | Posted by karen | Category Sales and Marketing

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