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This is the archive for November 2006

Le Méridien Presents “First Night” - A Large Scale Installation of Light and Art To Celebrate the Relaunch of Le Méridien

Entire Hotel Is Transformed into a Work of Art

Le Méridien Presents “First Night” - A Large Scale Installation of Light and Art To Celebrate the Relaunch of Le Méridien

“Light is life. Light is transformation. Our objective in San Francisco is to relaunch and recast Le Méridien with new light, to create a new view, and to celebrate its new life"
-- Thierry Dreyfus

On November 1, in an extraordinary installation of light and art, San Francisco will host the worldwide relaunch of Le Méridien following the November 2005 acquisition of Le Méridien by Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT). Through a large scale contemporary expression of light and art, the new brand direction will become illuminated.

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11/05/06 | Posted by JJ | Category Ideas Innovations and Best Practices

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Westin Hotels Launches Signature Home Fragrance Collection

Transform Your Home with the Soothing White Tea Scent of Westin

Consumers don’t have to wait for their next travel getaway to elevate their senses and soothe their spirit with the White Tea scent of Westin Hotels & Resorts. In response to heavy demand for the scent since it debuted in the brand’s multi-million dollar print ad campaign and hotel lobbies worldwide, consumers can now infuse their home with White Tea by Westin – the hotel leader's signature fragrance collection featuring a luxurious 100% soy candle, gentle room oil diffuser and all-natural potpourri. Hundreds of guests asked how to purchase the scent for their home prompting a waiting list for the exclusive collection months before its debut.

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11/04/06 | Posted by JJ | Category Ideas Innovations and Best Practices

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