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This is the archive for November 2006

Aloft Hotels To Be The First Hotel Brand To Open Its Doors In Virtual Reality

aloft hotels debut inside the virtual world Second Life - will let digital explorers experience the hotel online before real-life travelers can walk through the doors in 2008

aloft, A Vision Of W HotelsSM building signage in Second Life

aloha! Guests eagerly awaiting the opening of the first aloft hotel in 2008 now have a chance to live * life * aloft in a new dimension.

This September, aloft, A Vision Of W HotelsSM, will become the world’s first hotel brand to place a 3-D computer generated replica inside a virtual world when it debuts an aloft hotel inside the popular online game Second Life. A virtual environment in which players create digital alter egos and exchange virtual currency for digitally rendered goods and services, the Second Life metaverse is currently inhabited by more than 350,000 people worldwide.