Starwood Hotels & Resorts Unveils Its Newest Brand - ELEMENT Hotels a Brand Extension of Westin, To Transform the Extended Stay Experience
WHITE PLAINS, N.Y.--(BUSINESS WIRE)--Sept. 22, 2006--Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today unveiled its new extended-stay hotel brand: ELEMENT, a brand extension of Westin Hotels & Resorts. ELEMENT, formerly known by its working title Project ESW, will redefine extended-stay hospitality, incorporating smart design, modern style and a social environment into a category often associated with look-alike brands and generic features. The hotel has been designed to help guests to live their best lives on the road. The ELEMENT name, new logo and website, www.elementhotels.com, were unveiled this week at the 2006 Lodging Conference in Phoenix, Arizona.
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09/23/06 | Posted by hotelguru | Category Development
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