The Tourism and Hospitality Diaries » Service Quality and Issues Archive

Archives

This is the archive for September 2006

Create and Commit to a Brand World View

Marketing has a central and powerful role to play in guiding a business to success. Beyond the creation and execution of brand communication, it holds the responsibility to be a brand evangelist, offering a brand world view that serves as context to all that a company does.

In looking at the way the great companies hold their brand, I suggest embracing these principles to help you on your journey to preeminence.

Determine a single brand personality and ‘blow it out’ across all channels and audiences
Move from a discount based to an experience based brand
Commit to a marketing world view focused on developing personal relationships to achieve company goals, rather than anonymous transactions

[ Read More... ]

09/24/06 | Posted by JJ | Category Service Quality and Issues

No comments | Permalink |