"Cisco's example may not be typical, but neither is it rare. Procter & Gamble has begun to share some of its computer modeling and market research techniques with Wal-Mart, Tesco, and other distribution channels. This includes the celebrated P&G "moment of truth" research, which tracks consumer attitudes at two critical times: when the product is chosen and when it is used. To be sure, many of P&G's biggest distributors are also rivals that offer their own private labels, so there are risks to sharing this type of proprietary innovation platform with them. But the rewards are even greater: They include ongoing close ties with retailers, who often share their own innovative tools for analyzing (for example) how store layout, shelf space, and signage influence purchase decisions. Together, these manufacturers and retailers can develop a relationship that transcends any particular innovation tool or technique."

The Leading Hotels of the World, Ltd. has begun preparation for the massive global migration to a CRS developed by TRUST International, following an extensive evaluation of the current technology and service providers. The cutover is scheduled for November 30, 2006, after which time all member hotels will use the same reservations platform to control all distribution systems and channels managed by The Leading Hotels of the World, Ltd. This state-ofthe-art technology will enhance the competitive position of Leading Hotels, the foremost luxury hotel brand, and will enable each hotel to immediately implement new marketing programs on a global basis.