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This is the archive for August 2006

Travelocity and Telestial team up to offer mobile solution

Travelocity and Telestial team up to offer mobile solution
Travelocity is teaming up with Telestial in a clever business move to provide users access to low-cost mobile phone / cellular services.
"Telestial, a leading provider of low cost mobile phone solutions for the international traveler, announces an agreement with Travelocity that will offer overseas bound Travelocity customers the lowest rates and options for avoiding excessive fees typically associated with international cell phone calls.
In conjunction with a purchase of international airfare, airfare/accommodation or car rental on Travelocity, Telestial will be offering Travelocity customers a savings of 70% off already low Telestial package rates. Telestial charges far less than cell phone rental companies and also less than what U.S. carriers charge for international roaming, giving customers access to the local call rates at destinations that Telestial covers around the world.

...In an integrated campaign of advertising, e-marketing and promotion, Travelocity customers will be offered exclusive savings on Telestial products and services including the purchase of unlocked GSM world phones and a variety of pre-paid SIM cards (no contracts necessary) with free incoming calls around the world."

Google launches Google Apps for Your Domain - Education and Business Sectors to benefit

Google Aps launched - offers free services and targets schools, universities and offices
Google has launched Google Apps for Your Domain: www.google.com/a
"Google Apps for Your Domain lets you offer our communication and collaboration tools to your entire organization customizable with your branding, color scheme and content through the administrative control panel, and with no hardware or software to install or maintain."
Tools and services available with this new service include Gmail, Google Talk, Google Calendar and Google Page Creator. All these services will be available to schools, universities and companies for free.

Google and Social, Human Search

EWeek's Google Watch by Steve Bryant reports:
"The USPTO published yesterday a patent awarded to Google that provides clues to Google's plans for social search, including details about how Google will use human editors to help facilitate algorithmic search.

The patent, system and method for supporting editorial opinion in the ranking of search results, describes processes whereby Google can better judge user search intent based upon whether the query matches a "theme" of queries on Google's servers."

Suppose that the nature of online social networks would definitely prompt such a move, in order to make sense of the growing volume of data - interesting to see where this is headed in the mid to long term.

Google eyes the $74 billion TV ad market

In a fresh development, Google is now eyeing the Television Advertisement arena...with its huge $74 Billion potential.
"Google CEO Eric Schmidt believes television viewers should not have to stand for tv commercials that are "a waste of your time."...Google is preparing to deliver “targeted measurable television ads” and Schmidt says Google has “a good shot at it.”....
This could have a tremendous impact on the way we view ads, with the level of targeting available (we've seen it work with Adsense/Adwords and transform online marketing) - viewers can potentially be presented with changing ads, unrestricted to particular channels and the usual framework, plus supporting program and actor information from the web, etc. The potential is HUGE...and it just may make those adverts on TV a little less drab and irritating!
Read the original post here: » Google CEO wants $74 billion TV ad market | Digital Micro-Markets | ZDNet.com

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Marriott testing mobile wireless check-in options

"Marriott International, Inc. (NYSE:MAR) today announced that it has begun testing mobile wireless check-in for Microsoft's Windows Mobile®-powered devices on end-to-end Intel Architecture for a select group of travelers to Redmond (Wash.) Marriott Town Center."

AOL and privacy - the search blunder

AOL has just brought to light the risks posed by Search Engines to user privacy. The latest fracass, following months after the subpoenas to major search engines, is a goof-up by AOL in releasing the search behaviour of thousands of its users online...data which has already been lapped up from far corners of the net by enthusiasts, data analysts, reasearchers, laymen and possibly hackers. While user handles are not identified, the search data is quite revealing. This brings us to the important question of user privacy with Search Engines...should they be allowed to store and use such data as they see fit? Or should strong legislation and safeguards be put in place?

The mistake occured, AOL says, because the proper internal procedures for such postings were not followed. "It was an innocent enough attempt to reach out to the academic community with new research tools, but it was obviously not appropriately vetted, and if it had been, it would have been stopped in an instant," the company said.


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