Starwood Hotels Unveils Plans for New Extended Stay Brand; With the DNA of Westin Hotels, 'Project ESW' to Provide a Haven that Allows Guests to be their Best when on the Road for an Extended Period of Time

With the DNA of Westin Hotels, “Project ESW” to Provide a Haven that Allows Guests to be their Best when on the Road for an Extended Period of Time.

White Plains, NY – June 1, 2006 -- A year after shaking up the select service segment of the hotel industry with the launch of its stylish aloft Hotels brand, Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today unveils plans for a new upper upscale extended stay brand inspired by Westin Hotels. Code named “Project ESW,” the new brand will feature a sophisticated, residential product designed to be a refreshing haven in a space rendered rote with look-alike brands and generic features. Starwood will debut the yet-to-be-named brand to top hotel developers next week at the New York University International Hospitality Investment Conference.