Brand Names You Like to Live Inside: Strategic Name Development Product Naming Blog
"The names that seem to dominate the industry are synonymous with office parks and strip malls. Hilton%u2019s Homewood Suites and Marriott%u2019s Residence Inns for example. But Starwood Hotels & Resorts Worldwide Inc is honestly trying to revamp the product offering and gives us what I think are the best names in a pretty stale sounding industry."
Read the post: Brand Names You Like to Live Inside: Strategic Name Development Product Naming Blog
06/13/06 | Posted by hotelguru | Category Sales and Marketing
No comments | Permalink |
