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This is the archive for June 2006

TravelCLICK Announces Next-Generation Hotel Internet Advertising Capabilities

This is great news for Hoteliers with a basic Internet marketing structure...looking forward to seeing this in action!

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Interactive technology drives qualified demand, maximizing campaign performance through advanced keyword optimization with enhanced direct revenue tracking

"MINNEAPOLIS, MN (June 19, 2006, HITEC Conference) -- TravelCLICK, Inc., the leading provider of hotel business process management (BPM) solutions, today announced that it is implementing new paid search technology that continuously optimizes key word selection in Internet marketing campaigns for the hotel industry. With real-time management of key words that drive demand to a hotel web site, hotels can receive more, higher qualified traffic and generate greater revenue per campaign. The new solution is part of TravelCLICK's comprehensive initiative to generate greater, measurable hotel return on investment, with a strong level of control over spending, through its integrated portfolio of Internet marketing services."

Hotel Reservations & Web Booking Engine, Internet Marketing, Travel Agent Marketing, Competitive Intelligence %u2013 TravelCLICK %u2013 Complete Hotel Distribution Solutions

Data on 243,000 Hotels.com Customers Stolen!

Ouch! Another one in a series of horrific data losses. Some strict protocols on the use and transportation of sensitive data has got to be adopted by the industry to avoid such fiascos in the future!

"Hotels.com is warning nearly a quarter of a million customers that they may have had their credit card numbers stolen, following the theft of an unencrypted laptop belonging to the travel Web site's auditor, Ernst & Young Global."

Hotels.com Customer Data Stolen - Yahoo! News