Five-Second Ads and online marketing - future or fad?
With broadband becoming more accessible and web surfing more popular, consumer attention is shifting from television to multimedia services online - are 5-second ads the future for online video advertising or just a fad? Beth Snyder Bulik takes a look at this phenomenon.
"In general, Internet video services rack up minimal revenue today ($200 million in 2005), but market intelligence firm IDC estimates that by 2010, revenue for the category will reach $1.7 billion. Advertising will account for almost half (46%) of that 2010 revenue, according to a report this month by IDC analyst Josh Martin.
"When kids watch videos on the Web, they're not watching TV, so increasingly as their attention shifts from TV to the Web, advertisers who want to reach them will shift too," said analyst Rob Enderle of the Enderle Group. "The popularity of these sites showcases a change in audience behavior.""
Read the article here:
Advertising Age - Are Five-Second Ads the Future of Web Marketing?tags:
ecommerce,
video,
advertising
Google working on a new Search Page design?
Various online news sites and blogs now report that Google may be in the process of creating a new-look Search page which uses extended search results .. what this is going to do in terms of stealing traffic from webpages and copyright, only time will tell.
"According to screenshots obtained by tech news site Cybernet this week, the new search page design will display a picture alongside text results, a feature already used on Google News. There will also be a search box that enables users to run a query against a specific site, a service which is currently only available through use of the 'site:' operator."
Google to redesign search page?, News at CNET.co.uktags:
ecommerce,
google,
search
