Starwood announces integration of Le Meridien into Sales and Marketing Systems
Merging of Loyalty Programs Brings 100 New Hotels to Starwood Preferred Guest
Brussels – 21 March 2006 - Today Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) announced the completion of a major milestone in the integration of the Le Méridien which Starwood acquired 16 weeks ago. As of today Le Méridien’s reservations, distribution, loyalty and sales functions have been fully integrated and these hotels will now be able to harness the power of Starwood’s global infrastructure and sales and marketing systems, giving it a solid foundation for growth.
Starwood’s Middle East Roadshow unveils Latest Developments in Hotel and Leisure Industry Across the Region
Manama, Bahrain, 20th March 2006 - Starwood Hotels & Resorts will host their annual Middle East roadshow in seven major destinations across the Middle East and the GCC between 18th and 26th March, 2006. A highlight of the roadshow is a series of industry workshops that will take place in each destination, namely Dubai, Bahrain, Kuwait, Doha, Amman, Jeddah and Riyadh.
Bringing together over forty experts from Starwood hotels worldwide, the special event will provide an excellent opportunity for hotel industry specialists to exchange views and expertise on latest developments in the industry.
