This is the archive for January 2006
Improving Sales Through Customer Satisfaction
CRM Daily discusses ways in which you can effectively employ CRM to improve your Sales results.
To quote:
"It's your task to define what customer behavior you want, and then it's up to you to clearly define that behavior to your sales staff, getting feedback, studying results, and making changes as necessary."
Read the whole story here:
Improving Sales Through Customer Satisfaction - Sales Force -tags:
sales
Word of Mouth Marketing in Five Easy Steps
A great article that discusses ways to utilize Word of Mouth marketing, with 5 steps titled "Talkers", "Topic", "Tools", "Take Part" and "Track"
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Excerpt:
Word of mouth marketing (WOM) is an umbrella term for dozens of techniques that can be used to engage and energize customers. WOM includes viral marketing, blogs, communities, loyalty programs, and other techniques that get customers talking about your products.
In many cases, WOM isn't actually "marketing" at all. It's great customer service that earns customer respect. And it's fantastic products that get customers talking about you.
Read the whole article here:
Word of Mouth Marketing in Five Easy Steps | MarketingProfs.comtags:
marketing
Hoteliers: Include these five points to your contracts with event planners
Meetings and events are an important source of revenue for hotels and may account for a big percentage of some properties' bottom line. Renée Lane-Kunz discusses five basic points that must be included in contracts with event and meeting planners, including rates, cancellation policies, washdown, indemnity and payment clauses.
JJ
Read the whole article here:
Hoteliers: Include these five points to your contracts with event planners - 2006-01-16tags:
sales
Hotel Sales Audits Close Gap Between Training and Performance
Doug Kennedy discusses the benefits of Internal Sales Audits.
Excerpt:
"Hotel sales audits are a great tool for closing the gap between what today's meeting/function planners truly want versus what they actually experience. Sales audits go beyond looking at the verbal exchange between the prospect and salesperson, allowing hotels to measure their team's overall sales effectiveness."
Read the whole article here:
Hotel Sales Audits Close Gap Between Training and Performance - By Doug Kennedy :: Hotel News Resourcetags:
sales
Hilton launches 1 Billion Dolllar Campaign "Travel should take you places"
The purpose of the "Re-ignition" campaign is to connect with the customer on an emotional level, instead of just listing a series of amenities that the Hilton hotels have to offer.
The campaign will focus on the concept that "travel should facilitate meaningful experiences" and how Hilton plays into that connection. The ad campaign is called "Travel should take you places" and will begin Jan. 15 on TV, online and in print publications.
Read the full article here:
Lodging & Conventions - bizjournals.comtags:
hospitality
Sex appeal a useful marketing move
Sex appeal has a strong marketing allure and hotels can stay "ahead of the curve" by responding to consumers' needs or dreams. Simply relating to the audience's senses and creating a stimuli that influences their decision can do the trick, an expert says.
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You see, it works. I have your attention! - Whether it be comely lasses, gliding along the beach, or a catch phrase for Las Vegas, 'shussing' the mountain, or Brooke Shields and her Calvin Kleins, we know that sex sells. In our business, we showcase the senses, stimulate the expectations and hopefully deliver the goods - the measure of your Hospitality Performance.
Sex appeal comes in many forms.
Full Article:
Hospitality Has Sex Appeal - By John Hendrie :: Hotel News Resourcetags:
hospitality
Call centers need exceptional training to represent hotels
Central reservation call centers can be essential for management of call volume, but without proper training, reservation agents may be ill-prepared to respond to customers' specific questions on hotels. Tips for making sure call centers can represent properties well include making sure employees understand the importance of possibly being the first live contact on a hotel, and having supervisors on duty to respond to difficult questions.
Read the article here:
Having Reservations About Central Reservations? - By Roberta Nedry :: Hotel News Resourcetags:
hospitality
