This is the archive for December 2005
Marketing with a Personal Touch
Sending personalized cards to clients is a great strategy. And online services let you create them with a few clicks
In order to maintain a personal connection with his clients, computer consultant Dennis Deery sends them cards several times a year. These aren't generic Christmas or thank-you cards; instead, Deery, who is also an accomplished photographer, mails out greetings that feature his shots of rural landscapes along with personalized messages inside. "As a one-man operation, one of the biggest things that I can provide is personal service," he says. "People know who they are dealing with, and I use cards to build on that."
Read the original article here:
Marketing with a Personal Touchtags:
marketing
Online Marketing's Hidden Costs
A great analysis of costs and things you need to watch out for when it comes to Online Marketing.
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By now, you have probably received your 2006 marketing budget and are planning how to spend it. For many marketers, it may not be as much as hoped. Let me tell you a secret: your marketing spend is in actuality a lot greater than that number you received from finance, particularly if you're only responsible for the online marketing.
The trend is steady. Online marketing budgets are rising at a healthy rate. But marketers must understand online marketing's total cost as well as its role in the marketing mix. Costs for many online marketing functions, such as Web site development and server and site management, may not flow into a marketing budget.
Read the original article by Heidi Cohen:
Online Marketing's Hidden Costs
Secret gets out on marketing's new way in
Buzz marketing has gained prominence as marketers target consumers who tune out traditional ads but value personal advice. The industry relies on ordinary people hyping products in exchange for goods such as hats, T-shirts, gift certificates and compact discs.
Their tactics include recommending products to close friends, posting online reviews or chatting up strangers on a bus. Some agents talk loudly so as to be overheard. Others urge store managers to stock products.
Read the article here by Kristi Arellano:
DenverPost.com - BUSINESStags:
marketing
Seven Common Sales Challenges That Prevent Executive Buy-In
With the complexity of today's business solutions and their far-reaching affects, senior level executives are often actively involved in the process of assessing the issues and their options. Yet many companies are finding that their best sales and marketing strategies are highly diluted by the time they reach their customers, and their sales professionals are not connecting to the power in the executive suite.
Gaining access and connecting to executive decision makers is just one of the challenges that most sales professionals face. There are seven common challenges that sales professionals need to resolve to effectively engage the executive suite.
Read the original article by Jeff Thull here:
MarketingProfs
