This is the archive for December 2005
The Complaint Box - Commitment to resolving complaints pays off
How hotels manage complaints is an important sign of their commitment to their purpose, and it's important to remember that visitors will loudly broadcast their complaints not just to the hotel, but to other potential customers. Efforts to capture data and information about visitor stays and sharing the findings with leadership can help build strategies to improve service, an expert says.
Read the original article here:
The Complaint Boxtags:
hospitality
Prime Movers - Charting eating trends for 2006
QSR Magazine explains the Center for Culinary Development's TrendMapping process, where it identifies new food movements in five different stages. Chimichurri sauce, ciabatta bread and white tea are all currently on the trend radar.
QSR Magazine | Prime Moverstags:
food
12/31/05 |
Posted by JJ | Category Food and Beverage
No comments | Permalink |
2006 hot spots include Colorado, China, Croatia
NEW YORK (AP) -- While travel to perennial favorites like Los Angeles, Orlando, New York and Las Vegas is always strong, some unexpected destinations -- from Colorado and Arizona to Croatia and China -- are showing up as hot spots for travel as the 2006 season begins.
Original Article here:
CNN.com - 2006 hot spots include Colorado, China, Croatia - Dec 29, 2005tags:
travel
12/31/05 |
Posted by JJ | Category Travel
No comments | Permalink |
Goodbye mini bar, hello mini room
LONDON, England (CNN) -- While executive class plane seats are getting bigger, hotel rooms it seems are getting smaller.
Yotel creator Simon Woodroffe, the man behind Britain's successful Yo! Sushi restaurant chain, says he was inspired after being upgraded to business class while traveling by plane.
"I ... thought it would be great to make small capsule rooms for hotels," he told London's Observer newspaper.
Original Article on CNN:
CNN.com - Goodbye mini bar, hello mini room - Dec 28, 2005tags:
hospitality
12/31/05 |
Posted by JJ | Category Development
No comments | Permalink |
Hilton entities back together again
If the merger between Hilton Hotels and British namesake Hilton Group PLC goes through as announced Thursday, it would give Hilton Hotels nearly 2,800 hotels and 475,000 rooms in 80 countries and create strong competition for rivals in the global market. The deal would also mean that U.S. brands Hilton Garden Inn, Hampton Inn, Doubletree and Homewood Suites could be introduced around the world.
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By David Jones and Christian Plumb
LONDON/NEW YORK, Dec 29 (Reuters) - Hilton Hotels Corp. (HLT.N: Quote, Profile, Research) on Thursday said it would buy its British namesake's hotel operations for 3.3 billion pounds ($5.7 billion), propelling it into the ranks of rivals with global operations.
The merger will reunite the Hilton brand after the business split in 1964 with the U.S. company running all Hilton hotels in the United States and the UK group operating the brand elsewhere around the world.
Original Article: UPDATE 4-Hilton to buy UK, European Hilton hotels
Reuters Business Channel | Reuters.com
tags:
hospitality
12/31/05 |
Posted by JJ | Category Development
No comments | Permalink |
Internet Content and Visibility Becoming More of a Factor than Actual Roadside Visibility | by Craig W. Cooley
Consider this scenario. A business traveler is booking a three day trip to Los Angeles. He / she can use their in house corporate Travel Agent or, like is happening more and more often, they are allowed to book their own reservations through Travleocity, Expedia, etc., using their “business & commercial” portals and negotiated corporate rates. “Price and location” are still important decisions in the process, but today there is a very important new twist with this.
%Internet Content and Visibility Becoming More of a Factor than Actual Roadside Visibility / Craig W Cooley / November 2005tags:
hospitality
Trojan delivers unwanted gift to Windows PCs
Another gift from Microsoft to end the year! :)
Summary:
The exploit "is misusing a function in the WMF library in Windows," dropping onto the machine a downloader Trojan "that pulls down its big brother, a more sophisticated Trojan" from a server on the Internet.
"Then it might try to pull down adware, spyware or a bot program," that can turn the computer into a zombie to be used for attacking other machines or sending spam, or just leave a hole on the computer through which sensitive data could be stolen."
The WMF vulnerability affects computers running Windows XP with service pack 1 and service pack 2, as well as Windows Server 2003 with service pack 0 and service pack 1. It can be exploited when an Internet Explorer user, or Firefox user under certain circumstances, visits a Web site that has malicious code on it or when a user previews .wmf format files with Windows Explorer.
Read the full story at:
Trojan delivers unwanted gift to Windows PCs | CNET News.com
12/29/05 |
Posted by JJ | Category IT and Technology
No comments | Permalink |
Chinese tourists: Asia's new 'ugly Americans'
Armed with the spoils of an economic boom, millions of Chinese are traveling abroad for the first time, ready to soak up the exotic along with the familiar. And they're able to visit more countries as Beijing relaxes its rules on foreign travel. In September, 25 European countries were added to its list of approved destinations, though the US is still off-limits.
Read the original article here by Simon Montlake | Correspondent of The Christian Science Monitor:
Chinese tourists: Asia's new 'ugly Americans' | csmonitor.comtags:
travel
12/29/05 |
Posted by JJ | Category Travel
No comments | Permalink |
Making payroll life easier, more accurate - The Ritz balancing act
This Hospitality Technology piece focuses on how the business hospitality field, including Ritz Carlton, use scheduling software to improve efficiency in their operations.
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Ritz Carlton uses its labor management software—added about two-and-a-half years ago—for a number of key pieces. First is forecasting how busy the hotel will be the following week. The volume of expected business helps the Ritz determine how to staff accordingly. Next are its labor standards, which are developed individually for each hotel. These guidelines help the Ritz determine how many associates should be scheduled based on the expected volume. All of this leads to scheduling, which allows the Ritz to determine the number of hours of labor needed for each day or week.
Read the full article:
http://www.htmagazine.com/HT/archive/1105/1105_2.shtmltags:
hospitality
12/29/05 |
Posted by JJ | Category Human Resources
No comments | Permalink |
Marriott says data missing on timeshare staff, customers
Ouch!
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Marriott International's timeshare unit reports that the personal data on 206,000 employees, timeshare owners and timeshare customers of Marriott Vacation Club International is missing after backup computer tapes disappeared from a Florida office. The data included social security numbers, and bank and credit card numbers. "We regret this situation has occurred and realize this may cause concern for our associates and customers," MVCI President Stephen P. Weisz said.
Source: Forbes/Associated Press
12/29/05 |
Posted by JJ | Category IT and Technology
No comments | Permalink |
Online travel bookers set to make mark with groups
Group Travel has definitely HUGE potential for online booking channels. The various old and new chain tools targeted at this need are a testament to this fact..as are the new initiatives by 3rd party bookers and merchants to make online group bookings easier. We still have a long way to go in terms of making the process intuitive and hassle-free though..!
JJ
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(Reuters) - Online travel bookers are beginning to court group travelers, customers they previously ignored because of technological limitations.
Experts say the thrust by Internet companies into the group travel market is new, but is shaping up to be a rich frontier for the highly competitive business in which bookers must distinguish themselves by anticipating travelers' needs.
"Group travel is very much a nascent part of online travel," said Henry Harteveldt at Forrester Research, an independent technology and market research company.
Read the original article here:
Business Article | US
Industry-first: e-Events and more ...
In an effort to provide an easy and uniquely tailored booking experience for groups, the Hilton Family of Hotels has announced industry-first, new and enhanced services, including the launch of e-Events, Small Group Product and Guest List Manager on hiltonmeetings.com, conradhotelsmeetings.com, doubletreemeetings.com, embassysuitesmeetings.com, hamptoninnmeetings.com, StayHGI.com, and homewoodsuitesmeetings.com.
The e-Events Small Group Product enables meeting planners to go online and book anywhere from five to 25 guest rooms with real-time, instant confirmation on a booking. No RFP (request for proposal) is required for meetings of 25 rooms or less - the entire transaction is on-line.
Read the original press release here:
News Release
The Tourism and Hospitality Diaries Blog Etiquette
What is a Blog?
A blog is basically a journal that is available on the web. The activity of updating a blog is "blogging" and someone who keeps a blog is a "blogger." Blogs are typically updated daily using software that allows people with little or no technical background to update and maintain the blog.
What are the Tourism and Hospitality Diaries?
"The Tourism and Hospitality Diaries" is a Blog focused on the hotel, motel, restaurant, airline, travel and other related sectors of the Tourism and Hospitality industry. The idea is to create an easy to use base for professionals, students and educators in the industry to exchange information, the latest news and developments, commentary and best practices.
Blog Etiquette
While the Jury's still out on what best constitutes Blog Etiquette, here are a few basic pointers:
- Give credit where it's due: Do not copy articles without providing a link to the original source and author. Blogs are also like Diaries, so your personal comments and opinions matter a lot - try using snippets of the articles you like (or a link) and add your story or comments as the main feature.
- Don't Spam: This is a definite no-no! Do not use this blog as an advertising board or for comments that would offend others or have no meaning.
- KISS: Yes...the "Keep it Simple, Stupid!" principle applies here too...simple, personalized entries are bound to be more popular and people can get the jist of the message quicker.
- Sensitive Information: Do not publish or include information in your posts that would normally not be available to the public, as in internal company / senstive data or information.
- Check for duplicates: If you are posting from a popular source or on a popular topic, there is a good chance someone may already have made a post..so please run a quick search of the blog before posting.
I hope you will find this blog an easy and useful tool. Please email me with your comments and suggestions at blog(at)thetalentjungle.com.
Best regards,
JJ
tags:
blog
12/28/05 |
Posted by JJ | Category General
5 comments | Permalink |
Dubai hotels record world's highest occuancy rate and revpar
Dubai's fast-expanding portfolio of hotels and hotel apartments have reported the highest occupancy rate in January-September 2005, competing and wresting the initiative from other reputed leisure and tourist destinations in the world.
Deloitte and Smith Travel Research have put Dubai on top with a 85.9 per cent hotel occupancy rate followed by New York with 82.7 per cent and Singapore at 80 per cent. Dubai hotels and hotel apartments have also been ranked the first in the world in terms of generating the highest revenue per available room (RevPar) between January and September 2005, followed by New York and Paris, according to Global Lodging Review, a publication of the Deloitte and Smith Travel Research.
Read the full article:
HOTELS magazine
Hotels feed more travelers' need for fitness, exercise
Health is definitely becoming an important service factor in hotels. Besides ensuring that the hotel health & spa facilities are top-notch, I believe properties can benefit from creative promotions and packaging of these services.
Example: Business travellers often have non-stop gruelling days at work. Why not offer them a package which includes a free massage with upgrade options to full treatments, plus the usual access to the gym, pool, etc.
Also, another great idea would be to help guests stick to their New Year's resolutions! A lot of us promise ourselves a healthier lifestyle in the new year..keeping this may be more difficult if you're travelling. Hotels can help out by offering health packages including special healthy-eating menus, gym & health club access, spa, yoga or other treatments to make a wholesome experience.
JJ
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Hotels including Hyatt Hotels & Resorts, Hilton Hotels and Westin Hotels & Resorts are touting their exercise facilities to health-conscious travelers by upgrading or expanding facilities, and offering programs and equipment for in-room or outdoor workouts. "People are health-crazed today, and fitness facilities are what customers want," said American Hotel & Lodging Association President Joe McInerney.
Read the original article:
USATODAY.com
Virus disguises itself as MSN Messenger beta
Yet another virus to watch out for. Another version of this attach utilizes an email containing supposed "leaked" info about the new Live version of Messenger.
JJ.
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A virus masquerading as a new beta version of Microsoft's MSN Messenger has begun circulating, antivirus company F-Secure said on its blog Tuesday.
The virus, which F-Secure calls Virkel.F, comes as a file called BETA8WEBINSTALL.EXE that can be downloaded from a Web site. Running the program installs not a new MSN Messenger beta, but rather a virus that sends download links to a computer user's MSN Messenger buddies. The virus falsely labels the link as "MSN Messenger 8 Working BETA."
Virus disguises itself as MSN Messenger beta | CNET News.com
12/28/05 |
Posted by JJ | Category IT and Technology
No comments | Permalink |
Happy Holidays and a wonderful New Year!
The Tourism and Hospitality Diaries wishes all site visitors and members a wonderful Christmas and a bright, fulfilling new year to come!
If you have feedback, comments or would like to join as a poster, feel free to contact us by email at blog(at)thetalentjungle.com
Best regards,
JJ
Site Admin.
12/25/05 |
Posted by hotelguru | Category General
No comments | Permalink |
Kuwait to launch it's first low-cost airline
No-frills carrier Jazeera Airways, Kuwait’s first private commercial airline, will start operations next month with flights to five Middle Eastern destinations, it said on Monday.
“We are proud to announce that the official launch of the airline will be in late October as scheduled and we are currently taking in bookings for flights on November 16 and beyond,” Chairman and CEO Marwan Boodai said.
Source: Reuters
tags:
airlines
12/24/05 |
Posted by hotelguru | Category Airlines
2 comments | Permalink |
Marketing with a Personal Touch
Sending personalized cards to clients is a great strategy. And online services let you create them with a few clicks
In order to maintain a personal connection with his clients, computer consultant Dennis Deery sends them cards several times a year. These aren't generic Christmas or thank-you cards; instead, Deery, who is also an accomplished photographer, mails out greetings that feature his shots of rural landscapes along with personalized messages inside. "As a one-man operation, one of the biggest things that I can provide is personal service," he says. "People know who they are dealing with, and I use cards to build on that."
Read the original article here:
Marketing with a Personal Touchtags:
marketing
Online Marketing's Hidden Costs
A great analysis of costs and things you need to watch out for when it comes to Online Marketing.
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By now, you have probably received your 2006 marketing budget and are planning how to spend it. For many marketers, it may not be as much as hoped. Let me tell you a secret: your marketing spend is in actuality a lot greater than that number you received from finance, particularly if you're only responsible for the online marketing.
The trend is steady. Online marketing budgets are rising at a healthy rate. But marketers must understand online marketing's total cost as well as its role in the marketing mix. Costs for many online marketing functions, such as Web site development and server and site management, may not flow into a marketing budget.
Read the original article by Heidi Cohen:
Online Marketing's Hidden Costs
Secret gets out on marketing's new way in
Buzz marketing has gained prominence as marketers target consumers who tune out traditional ads but value personal advice. The industry relies on ordinary people hyping products in exchange for goods such as hats, T-shirts, gift certificates and compact discs.
Their tactics include recommending products to close friends, posting online reviews or chatting up strangers on a bus. Some agents talk loudly so as to be overheard. Others urge store managers to stock products.
Read the article here by Kristi Arellano:
DenverPost.com - BUSINESStags:
marketing
Why Coke Has Real Problems
It's pinning its hopes on new ads, juiced-up old lines, and just a few fresh products -- in other words, business as usual. Why isn't it copying PepsiCo and making acquisitions?
Quick, what's Coca-Cola's (KO) current ad slogan? Hmm, had to think for a minute, didn't you? "Coke is it?" Sorry, that was the jingle used back in the 1980s and early 1990s. "Always?" Apparently not. That was retired in 1999.
You probably didn't guess "Real," and that says plenty about Coke's recent woes. The venerable beverage giant hasn't had an unforgettable marketing campaign for quite some time. And even the individual commercial spots are hit or miss. While the Diet Coke ads featuring a young girl skating along the beach were uplifting, the spots showing teens taking the train back from a concert were too somber, and the one with a teen rubbing a Coke can under his armpit were disgusting to anyone but 14-year-old boys.
Why Coke Has Real Problems
Consumer Reports: Don't Trust Any Single Travel Search Engine
No one travel search engine is capable of delivering the lowest airline fare or the cheapest hotel rate, so consumers are advised to use multiple sites, Consumer Reports said Wednesday. The consumer watchdog's latest analysis of 11 of the most popular travel search engines found that no single site could be recommended as a one-stop destination for cheapest plane tickets, hotel room and other travel products.
None of the evaluated sites included all of the leading online travel agencies in their inventories, so many "Web-only rates" were not captured.
Read the original article by Antone Gonsalves here:
InformationWeek | Online Travel | Consumer Reports: Don't Trust Any Single Travel Search Engine | December 21, 2005
Airlines give fliers fewer chances to do the bump
By Barbara De Lollis and Barbara Hansen, USA TODAY
Airline passengers have many complaints these days — from cramped flights to security hassles. But one aspect of flying has improved: The odds of getting bumped from a flight are the lowest in more than a decade.
For the first nine months of the year, airlines bumped about 12 passengers per 10,000 from their scheduled flights, a USA TODAY analysis of government statistics since 1995 shows.
Read the Full Article
Marriott unveils hot new room design
Check out the superb flash presentation...that allows you to experience the new features first-hand.
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"m” marks the spot. Marriott International, Inc. pulled back the curtains to reveal the mSpot, the hippest and most entertaining billboard ever to take on the bright neon of Times Square.
Inspired by input from guests of all generations, the new look of the cutting edge guest room is clean and crisp, with simple forms, straight lines and uncluttered surfaces. Contemporary residential design and warm colors look and feel like home. Technology is “plug and play,” thanks to Marriott’s exclusive high-tech device that hooks a laptop or personal entertainment equipment, including the ubiquitous iPod, into a state-of-the-art 32” HDTV. The room is also highly adaptable so guests can work, relax or play.
http://www.experiencemarriott.com/en/select_version.htm
Travel agents challenge 'zero commission' move - UAE
DUBAI — More than 180 travel and tour agents in the UAE, in a rare show of unity and resistance, voted to challenge the "zero per cent commission" move initiated by some airlines and declared that they are determined to maintain their present levels of remuneration.
The 'zero commission' policy, to be implemented from January 2006 by some foreign airlines, will effectively deprive travel and tour agents of their traditional income, the travel agents claim. The decision to resist the move was taken by the travel and tour agents at a general assembly meeting held in Abu Dhabi on Thursday.
Source / Original article: Khaleej Times - 18/12/2005
Forrester Sees Online Sales Through 2010 Rising
Consumers’ love of online research and purchasing convenience is fueling online retail sales growth, according to a report released Wednesday by Forrester Research Inc.
The Cambridge, Mass.-based market research company is predicting that North American online consumer sales, including auctions and travel, will hit US$329 billion in 2010 -- a cumulative average growth rate over the next five years of 14 percent. The latest sales forecast is $13 billion higher than Forrester predicted in September 2004.
Online sales this year should total $172 billion, with holiday sales shaping up well, according to another research firm, comScore Networks Inc. in Reston, Va. It said that online sales, excluding travel, were up 23 percent to $12.75 billion over the prior year for the 39-day period ended Dec. 9.
Read the whole article here:
Forrester sees online sales through 2010 rising - Computerworld
Google: Ten Golden Rules
Getting the most out of knowledge workers will be the key to business success for the next quarter century. Here's how it's done at Google.
Hire by committee.
Cater to their every need.
Pack them in.
Make coordination easy.
Eat your own dog food.
Encourage creativity.
Strive to reach consensus.
Don't be evil.
Data drive decisions.
Communicate effectively.
Read the original article by Eric Schmidt and Hal Varian (Newsweek)here:
Google: Ten Golden Rules - Issues 2006 - MSNBC.com
12/22/05 |
Posted by JJ | Category Human Resources
1 comment | Permalink |
Middle East hotels continue winning streak
Hotels across the Middle East have continued their winning streak during the first six months of 2005 with revenue per available room (revPAR) increasing 24.5%, according to latest results from the HotelBenchmark Survey by Deloitte. Given the continuing terrorism activities to hit the area, this performance is all the more remarkable.
At 71%, occupancy levels are at an all-time high, and although still improving, the rate of growth has slowed to 2% compared to 15% in 2004. Last year’s growth rates were hardly surprising, as occupancy levels in 2003 dropped to 61% due to the Iraq War. Given this high demand, hotels have been able to push up average room rates, which have surged by 22% to reach US$115. At US$82, the resulting revPAR lags behind Europe by US$3 but is an impressive US$26 ahead of hotels in North America.
Read the original article here:
Middle East hotels continue winning streak
Google Music: Google whistles a new tune
Google on yesterday launched a new service intended to give searchers fast links to song lyrics, musical artists and CD titles on the main search results page.
Google Music will allow a person to type in the name of a band, artist, album or song in the main Google search bar special, and results will appear at the top, accompanied by icons of music notes, said Marissa Mayer, vice president of search products and user experience at Google.
Source: CNET News.com
Which Country Provides the Most "Comfortable" Hotel Experience?
Market Metrix Examines How Countries, Hotel Brands, and Guests Differ Across the Global Hotel Industry
The international component of the MMHI is based on 10,000 guest interviews of non-US hotel stays annually.
Overseas Hotels Score Higher In Emotions:
Emotion scores (which correlate highly with loyalty) were higher at overseas properties compared to US hotels. Specifically, overseas hotels scored much higher than US hotels for the feelings of "Pampered" "Elegant" and "Important".
Read the original article here:
ehotelier.com News Archives
Online hotel marketers are looking for direct conversion
With predictions that online advertising will grow to $18.9 billion by 2010 and assertions that the ROI for online advertising is second only to direct marketing, attendees to the recent Hospitality Sales and Marketing Association International (HSMAI) Travel Internet Marketing Strategy Conference, held at the Sir Francis Drake Hotel in San Francisco, CA, were urged to protect their Web sites and their consumers who are being attacked by traffic diversion, identity theft and fraud.
Read the whole article:
Online hotel marketers are looking for direct conversion
Online Hotel Rating Sites Driving Anxiety into the Hearts of Many Hotel Managers
A look at the growing trend towards 3rd party sites that offer rating and comment facilities to guests (and supposed guests) without a chance for the properties involved to add their feedback or response.
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Handling complaints has traditionally been a one-to-one communication directly with the guest making the complaint. The complaint, or sometimes compliment, is usually answered with a phone call, letter, or both. Smart general managers have a good reliable system to handle service issues. After all, for many managers, there are bonuses tied into getting good guest service scores.
Read the whole article by Neil Salerno, The Hotel Marketing Coach, here:
Online Hotel Rating Sites Driving Anxiety Into the Hearts of Many Hotel Managers / Neil Salerno / December 2005
Point. Click. Travel.
Upstart search engines are giving online travel agents a run for their money. But who can find and compare the absolute best deals on flights, hotels, and rental cars - all on one website? No one - yet.
Travel search engines with unfamiliar names like Sidestep, Kayak, and Farechase may be mere blips on the Internet, but they are generating a lot of buzz.
Read the original article By Bruce Mohl here:
Point. Click. Travel. - The Boston Globe
Email marketing statistics by industry
Email marketing software firm Bronto launched an online resource for email marketing statistics - updated weekly, for 14 industries - to help marketers benchmark their own performance.
For the three-month period ended November 20, the weighted average for the covered industries was a 95.5 percent email delivery rate, 24.2 percent open rate and 5.0 percent click-through rate, according to Bronto’s Industry Statistics. But rates vary by industry.
The highest delivery rate is for e-commerce/retail (97.8 percent), whereas manufacturing/distribution has the highest open rate (36.7 percent) and services/consulting has the highest click rate (8.8 percent).
The industries covered by Bronto include advertising/marketing, e-commerce/retail, education, financial services, government, healthcare/insurance, legal services, manufacturing/distribution, publishing/media, real estate, services/consulting, technology and travel/hospitality.
Bronto has also published the first of a planned series of quarterly reports analyzing email marketing statistics and trends by industry.
Statistics for Travel/Hospitality Industry
Three Month Period Ending Delivered Opened Clickthrough
October 2, 2005 93.7% 38.6% 6.3%
October 23, 2005 93.4% 35.7% 5.6%
November 13, 2005 94.5% 34.3% 5.8%
November 27, 2005 95.3% 32.1% 6.0%
Source: http://bronto.com/stats/
Online marketing predictions for 2006
Interactive marketing experts at 24/7 Real Media have revealed their Top 10 online advertising and interactive marketing predictions for 2006.
The 24/7 Real Media experts’ Top Ten Online Advertising Predictions for 2006 include:
1. Consumer-generated media will become increasingly attractive to advertisers.
2. Advertisers will continue shifting traditional ad spending to the Web due to increased Internet consumption and better targeting/reporting capabilities.
3. Advertisers, cable providers and interactive marketing experts will collaborate to address “The TiVo Effect”.
4. Brand advertisers will drive the next wave of growth for the paid search market.
5. Best practices in localised mobile marketing will be perfected overseas in 2006.
6. Online advertisers will employ holistic targeting methods to deliver better results and reduce reliance on high-profile, high-CPM ad buys.
7. Technology and better data access will transform online advertising success to a formulaic equation.
8. Japan will be the next frontier for paid search and interactive marketing.
9. Mobile carriers will adopt new ad models to boost revenue beyond usage.
10. Performance-based pricing models will demonstrate the true value of search engine marketing (SEM) as a lead generation channel.
Read the original article here:
Press - 2005
Watch Your Step: Seven E-Mail Landmines
The e-mail rules have changed. E-mail success requires knowing how to navigate marketing landmines and the ability to harness the rewards e-mail marketing has to offer. Seven key landmines can cause an e-mail program to blow up:
Prospect e-mail database
Opt-in methodology
E-mail promise
Header information
Above-the-fold content
Relevant content
Landing page
Read the whole article by Jeanniey Mullen here:
Watch Your Step: Seven E-Mail Landmines
Seven Common Sales Challenges That Prevent Executive Buy-In
With the complexity of today's business solutions and their far-reaching affects, senior level executives are often actively involved in the process of assessing the issues and their options. Yet many companies are finding that their best sales and marketing strategies are highly diluted by the time they reach their customers, and their sales professionals are not connecting to the power in the executive suite.
Gaining access and connecting to executive decision makers is just one of the challenges that most sales professionals face. There are seven common challenges that sales professionals need to resolve to effectively engage the executive suite.
Read the original article by Jeff Thull here:
MarketingProfs
64 Do’s and Don’ts of Hotel Technology
Pertlink offers an excellent checklist of 64 do's and don't when it comes to Hotel Technology.
Examples:
- Do understand that when buying technology for your hotel you start a journey that has no destination.
- Don’t go to the expense of placing a plasma TV in the room, if it cannot be seen when working at the desk.
- Do put at least three guest use power sockets at the desk inside the guestroom.
etc...
Read the whole article here:
Pertlink's Do's and Don'ts
Dohop launches 650-airline search engine
dohop.com is launching its new flight search engine, which searches across 650 scheduled airlines, including 80 low-cost airlines and finds flight connections.
"This is the first time that people can search low-cost and traditional airlines simultaneously to find the optimal itinerary for a trip." said Frosti Sigurjonsson, dohop's founder and general manager.
"The new dohop.com takes less than five seconds to deliver results from more than 650 airlines. It might actually be the smartest, largest and fastest flight search engine available."
Top-10 2006 Emarketing Tech Predictions
Robert Rose takes a look at the year ahead and comes up with a list of top 10 predictions:
#1) Software delivered over the internet goes mainstream
#2) Google expands AdSense to provide digital ad management and reporting
#3) Podcasting (both audio and video) explodes in 2006
#4) New & improved analytics solutions emerge
#5) Search marketing continues to be huge -- but look beyond Google
#6) Web companies give ad agencies a run for their money
#7) Product placement and advertising appear in Web 2.0 applications
#8) We're all publishers in 2006
#9) The time-shifted world is coming -- linear broadcast is dead
#10) 2006 -- The beginning of the end of look and feel on the web
Read the whole article here:
iMedia Connection: Top-10 2006 Emarketing Tech Predictions
Welcome to the Tourism and Hospitality Diaries!
A warm welcome to the Tourism and Hospitality Diaries (Blog). The purpose of this section of the Talent Jungle Network is to provide a simple base for the posting of news and commentary related to the Hotel, Innkeeping, Restaurant and other Tourism & Hospitality related industries and sectors.
You are invited to comment on articles posted on this blog and let everyone know what you think - the main audience for these pages are students, alumni, educators and professionals from the industry, so it makes for a great discussion and exchange platform for ideas and developments.
You can also join the blog as a member and make your own contributions to the pages (send us an email at blog@thetalentjungle.com if you'd like an account). If you require help or have feedback, please use the feedback form or email us - we look forward to hearing from you!
Best regards,
JJ
Site Admin.
www.thetalentjungle.com
12/14/05 |
Posted by JJ | Category General
1 comment | Permalink |